It's that time of the year, get to all the seasonal burger joints around the area. One of my favorite places to go has been Fred's Frozen Custard on West Vliet street in Milwaukee. Fred's is the classic small stand that has been operating in the same location for what seems like forever. The stand has been there since the late 50's and it has been Fred's since 1967. New owners took over a couple of seasons back and brought some changes to the traditional Fred's "experience". Read more
I could have placed my order online but I wanted to get the whole experience of face-to-face ordering and hanging out waiting for my order. You never know who might stop by. It's a neighborhood thing. I was a little bummed when I saw that the old entrance was marked "employees only". My only option was to approach a window on the side of the building. I was greeted by a pleasant young lady with an electronic pad of some sort. She took my order. Simple, cheeseburger (American cheese) with raw onions. No other stuff. I opted for onion rings as my greasy side. Tip included, it was a $15 venture. Hmm, not what I expected. Prices have gone up quite a bit since the last time I visited. So, how about the burger? I was a little disappointed. A lack of seasoning and slightly overcooked. The bun lacked "character" also. Just sort of a ho-hum kind of mix. I was expecting the burnt edges on a slightly skinnier patty.
Rate it: 3.5 out of 5. I'm not saying that it wasn't a decent burger. I just think that the personality of the smash burger of the past has left the theater. I'll go back with different expectations some day and do a re-check. The price doesn't match the meal. I can go for sit down at other places and get more, better for less.
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